About
Cars, code, and the numbers in between.
I am the founder and CEO of Autora, a California-licensed automotive dealership and technology platform. Alongside it I buy used-vehicle inventory at wholesale, and I study Economics at UC Davis.
- Based in
- San Francisco Bay Area
- Company
- Autora, since March 2025
- Currently
- Vehicle Acquisition Analyst
- Studying
- Economics, UC Davis
What I work on
Four things that keep turning out to be one thing.
Automotive
Operating experience across acquisition, retail, and dealership systems.
Vehicle acquisition, Wholesale auctions, Vehicle valuation, Inventory strategy, Margin analysis, Automotive retail, Dealership operations, Digital retail.
Data & Analytics
Turning messy market information into decisions that hold up.
Python, SQL, Power BI, Data analysis, Data visualization, Market analysis, Competitive analysis.
Product
Strategy, positioning, and the details of what actually ships.
Product strategy, Product development, Competitive intelligence, Product marketing, GTM analysis, User experience thinking.
Technology
Full-stack work on the platform behind Autora.
Next.js, React, TypeScript, PostgreSQL, Supabase, C++, APIs, Serverless architecture, SEO infrastructure.
How I got here
It started on a sales floor.
2025
01
The retail side first
I started at Fairfield Subaru, working with customers through vehicle selection, product presentation, financing, trade-ins, and transaction coordination. Six months on a sales floor teaches you what the process actually feels like from the other side of the desk: how long it takes, how much of it is paperwork, and how little of it has moved online.
2025
02
Then the company
In March 2025 I founded Autora and licensed it as a California dealership. The premise was simple: a car purchase is a sequence of discrete steps, and almost every one of them can be done properly on the internet. Building it meant working across discovery, financing, identity and income verification, payments, digital contracting, and transaction processing, and writing a lot of the software myself.
2025
03
Then the buy side
In December I joined Gill Automotive Group as a Vehicle Acquisition Analyst. Buying inventory is the other half of the same question. Instead of asking what a customer will pay, you ask what you can pay and still be right about it weeks later, after transport, reconditioning, and the time the money sits parked. Through late August that has come to $5.4 million across 192 vehicles, at an average of about $28,200 a unit.
2026
04
And the analytical half
Economics at UC Davis with a Computer Science minor is where the formal side comes from. In 2026 I worked as a software engineer at PrimaryIO, an enterprise technology startup, which is a useful counterweight: writing software for someone else, to standards you did not set, is a different discipline from writing it for your own company where you also get to move the deadline.
Education
University of California, Davis
Bachelor's Degree
Economics
Concentration in Data & Analysis
- Institution
- UC Davis
- Expected
- 2028
- Focus
- Data analysis, Python
Transfer student.
Minor
Computer Science
- Institution
- UC Davis
- Expected
- 2028
- Focus
- C++, Python
The degree supports the work rather than the other way round. Most of what I use daily came from doing it: pricing real cars, shipping real software, and being wrong often enough to build a process. Selected work covers the rest.
Contact
If it touches cars, data, or the money in between, I want to hear about it.
Open to conversations with founders, operators, investors, and teams building in automotive, product, and data.
Direct
Based in the San Francisco Bay Area.